Loom for Marketing
Communicate with clarity
Use video messaging to deepen connections with customers and drive team collaboration.
For Mac, Windows, iOS, and Android
Why Marketing teams use Loom
- To drive product marketing
- To scale content marketing
- To streamline team collaboration
- To promote knowledge sharing
Product marketing videos made easy
Leverage Loom to create high-impact videos perfect for every step of your customer’s journey.
- Empower your customers
Show customers how to get the most out of your product by creating informative videos that highlight new features.
- Make onboarding a breeze
Welcome new customers and guide them through the steps they need to get started with easy-to-follow videos.
- Capture customers’ attention
Whether you're sourcing testimonials or requesting interviews, reach out with video to get a higher response rate.
Features
- Calls-to-action
Add customizable CTAs to videos to give users an easy path to important links and resources.
- Engagement insights
See who watched your video, how long they watched, and monitor CTA performance.
- Drawing tools
Emphasize mouse clicks and draw on your screen as you record.
- Rich reactions
Give viewers the ability to add comments and react to your video with emojis.
Create engaging content
Capture and keep your customers’ interest throughout their journey.
- Move from blog to vlog
Capture valuable information at scale. Simply hit record and start producing videos you can embed anywhere on the web to shed light on important topics.
- Make the most of your video
Record a Loom and use it in paid ad campaigns, email marketing, social media, or anywhere else your customers interact with you online.
- Capture important feedback
Monitor and measure the responses to your video. Loom comes stocked with features your audience can use to react to, comment on, or share your video.
Accelerate collaboration
Connect with your team asynchronously to push projects forward and go to market faster without playing a game of telephone.
- Align your team
Record walkthroughs of creative briefs, launch plans, and timelines to get on the same page without endless meetings.
- Deliver clear feedback
Spend less time marking-up PDFs and writing long emails. Hit record and capture your feedback in context.
- Coordinate across teams
Communicate all the information your design or engineering teams need to nail the brief and execute quickly.
- Enable Sales at scale
Record demos and highlight the value of new features so your Sales team can turn your new release into new revenue.
Loom, with the little face bubble in the corner, is so powerful. It works so much better than traditional formats, where an audio track runs over animation or a slideshow. Having a real face in the corner adds personality and brings the storytelling to life.
Chris RadtkeSr Director of Content Marketing, Braze
Centralize and share knowledge
Collect and organize all the information your team needs in one easy-to-access place.
- Stay organized
Categorize your videos by project or team in a secure workspace that's easy to manage.
- Ramp new hires faster
Make videos documenting critical company systems and processes so new hires can get up to speed on their own.
Explore more ways to use Loom
More than 21 million people across 200,000 companies choose Loom
For Mac, Windows, iOS, and Android
My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica GoodellCustomer Success, Pearson
Running a remote engineering organization, I can unequivocally say that we'd be lost without Loom. It enables rich async messaging with better context than written word. And using it for demos in our Code Reviews has yielded far less buggier code and a QA mindset.
Eric NogralesDirector of Engineering, Crossbeam
Loom enables us to maximize our impact as a distributed company by helping us collaborate and share ideas more easily.
Andrew ReynoldsDesign Lead, MetaLab
On outreach in particular, prospects respond well to the human element of Loom. They get to hear a real person communicating with them, but they’re not obliged to pick up the phone, which is very powerful.
Tyson QuickCEO, Postclick
My teammates and I love using Loom! It has saved us hundreds of hours by creating informative video tutorials instead of long emails or 1-on-1 trainings with customers.
Erica GoodellCustomer Success, Pearson
Running a remote engineering organization, I can unequivocally say that we'd be lost without Loom. It enables rich async messaging with better context than written word. And using it for demos in our Code Reviews has yielded far less buggier code and a QA mindset.
Eric NogralesDirector of Engineering, Crossbeam